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Alexander McQueen Puma Spring 2007

A promo animation for the Spring 2007 Alexander McQueen Puma SportsFashion collection, also used as an instore installation experience in a purpose built display box featured in several stores throughout the world, including New York, Tokyo, Berlin and London, and on the official Alexander McQueen Puma website.

The impulse for this product range is derived from the fusion of human and animal elements, represented by the icon of the ManCat and the ManCat tooth, a feline fang morphed with a human root which is the visual logo that represents the Alexander McQueen Puma brand. Visit www.carnivalfigures.com for more info on this project.