Alex Dawson

Alex Dawson is an artist, animator and director with more than 20 years’ experience creating animation and promotional films for brands, agencies and production studios. His work begins with hand-drawn sketches, concepts and storyboards.

Alex works as a freelance animation director, art director, 2D animator, illustrator, concept artist, character and background designer, storyboard artist, motion designer, video editor, compositor, sound designer and screenwriter. His work includes traditional hand-drawn and frame-by-frame animation using custom brushes, puppet animation and rigging, storyboards, animatics and previs, 3D animation direction, animated typography, visual effects, colour grading and finishing. He works with agencies, production studios and brands in London and Surrey, on-site or remotely worldwide.

Selected projects include a Beauty and the Beast-themed Compare the Meerkat advert at Passion Pictures, UEFA Champions League animation for Pepsi, Gatorade and Lay’s, promotional films for Graff and Lululemon, and hand-drawn Donald Duck animation for a DuckTales promo.

Alex has created short films, animations, and videos for Disney, Puma, Nike, Adidas, Pepsi, Passion Pictures, Jaguar, Lenovo, BBC, The Open, Saatchi & Saatchi, Time Based Arts, Graff, Microsoft, Orange, M&S, Rexona, BT, Burberry, Lululemon, Jack Daniels, HSBC, Santander Bank, Ogilvy, O2, Glenlivet, Aston Martin, Vauxhall, Firecracker Films, Liquid TV, Knock Knock, Three, Nokia, Coca-Cola, EE, Procter & Gamble, Carl Cox, Foster and Partners, The Ideal Home Show, Grand Designs, Virgin, Santander, and Thompson Reuters.

Early in his career, Alex’s work was selected by Heather Wright for a New Talent Show at Aardman.

Alex created the visual effects and post production for the feature film 'Scott and Sid', including animations, motion tracking, digital painting of photorealistic environments, and compositing.

Alex is a screenwriter developing multiple projects and is currently pitching the 2D + 3D animation sci-fi adventure series 'Laundry Monsters' and other projects.

Alex started his career at Passion Pictures, working as a story artist on the music video 'I’m Still Here' for Disney’s 'Treasure Planet,' directed by Tim Hope.

Alex specialised in animation during his MSc in Electronic Imaging at Duncan of Jordanstone College of Art and Design, Dundee University. Previously, Alex studied Film & Media at Stirling University (2.1 BA Hons), where he also made short films, storyboards, sound design, radio plays, and radio journalism pieces.

Additionally, Alex has over seven years of experience teaching animation, video production, post production, storyboarding and concept art using Photoshop. Alex previously created and taught a 2D animation course at Qantm College, SAE Institute (BA Hons equivalent), editing and digital illustration at Academy Class and PMA London, and animation and design at Apache (APA) in Cairo, Egypt. In 2026 Alex has taught at Escape Studios. Alex is also an academic external advisor for UK universities.