Alexander McQueen Puma

A series of promotional films bringing Alexander McQueen’s experimental luxury aesthetic together with Puma’s sportsfashion aesthetic. The work appeared online and in retail installations worldwide, as part of the brand’s creative collaboration with Alexander McQueeen.   

Creating original animations projected directly onto rotating shoes , filmed against green screen and composited into abstract environments inspired by nature, including forest and animal imagery,  cellular structures and the human body. These atmospheric moving images also displayed in fashion events in various ways, and in minimal  display boxes in stores around the world, including Barney's (Tokyo), Saks Fifth Avenue (New York) and Harrods (London).