Alexander McQueen Puma Autumn 08

A promo animation for the Autumn 2008 Alexander McQueen Puma SportsFashion collection, also used as an instore installation experience in a purpose built display box featured in several stores throughout the world, including New York, Tokyo, Berlin and London, and on the official Alexander McQueen Puma website.

Direction, Animation, Compositing and Editing by Alex Dawson.