Alexander McQueen Puma Spring 2008

A promo animation for the Spring 2008 Alexander McQueen Puma SportsFashion collection using distorted 'TV' graphics and effects. Also used as an instore installation experience in a purpose built display box featured in several stores throughout the world, including New York, Tokyo, Berlin and London, and on the official Alexander McQueen Puma website.

Direction, Design, Animation, Camera / Green Screen, Compositing and Editing by Alex Dawson. 

Music by Rupert Dawson.