Howdens

2D animation of a horse combining distressed animated graphics and titles.

Used across social media and the Howdens website.
The animation was displayed on a continuous loop at the entrance of a Howdens store, shown on large-scale screens that acted as “walls” on either side of the viewer as they walked through into the main space.

Created using Photoshop (Timeline) with distressed effects developed in After Effects.
Animation and motion graphics by Alex Dawson.