Kraken Rum

A short vertical social animated promo I created for The Kraken Rum- Black Spiced.

Created from original artwork developed in Photoshop, then bringing it to life in After Effects with DUIK rigging and hand-keyframed animation, 2D frame by frame animared water splashes created in Animate, and Trapcode water / bubble particles to give it that underwater, rum-soaked atmosphere.

Direction, animation and editing by Alex Dawson