Procter & Gamble

An Animation for Procter & Gamble ( P & G ) introducing a new way of shopping online called 'ABFABS' (Add - To - Basket Before A Big Shop) , where online shoppers have a 'virtual basket' they can add to as they surf the web, adding the products they chose for purchase which then get added to their preferred online retailer shopping list online (Tescos, Amazon ).

Direction, Design, Storyboard, Animation, Compositing and Editing by Alex Dawson. 

Sound Design by Julien Caraz.